Buying local is only the first step
Check out this TEDx talk by Stacy Mitchell, senior researcher with the Institute for Local Self-Reliance. She says buying local is a great idea, but it’s only the first step in changing the world. We know that small sustainable farms produce more than twice as much food per acre as big farms, with far less environmental impact. But Walmart continues to capture one in four food dollars in America — and half the market in some three dozen metro areas — not because its food is better (clearly, it’s not), but because it can use its giant market power to influence politics, and the business and tax policies affecting food. It will take collective action by citizens demanding new policies — including a wholly new Farm Bill — to reform our economy for the better. That’s an audacious goal, one worth working toward, while we continue to build a sustainable foodshed for our community.
Here are some excerpts from Stacy’s talk:
“The primary and often exclusive way we think about our agency in the world now is as consumers. But as consumers we’re very weak. We’re operating as lone individuals, making a series of small decisions, and the most we can do is pick between the options that are presented to us….we’re hoping that someday enough of us will have enough information about all the issues and all the choices in the marketplace, and we’ll have access to all the right alternatives, and all or most of us will be able to make the right decisions all or most of the time. But while we’re trying to line up all of these millions of small decisions in the right direction, we are swimming upstream against a powerful down current of public policies that are taking our economy in exactly the opposite direction.
“What we really need to do is change the underlying structures that create the choices in the first place….by acting collectively as citizens…
“We could begin by turning the farm bill on its head. Instead of giving the most money to the biggest farmers feeding the fast-food pipeline, why not give the most money to local farms, feeding their neighbors?…
“The answers are there, and the public support is largely there. The question we have to grapple with is, how do we begin to see our trips to the farmers’ market and to the local bookstore not as the answer, but as the first step? How do we transform this remarkable consumer trend into something more? How do we make it a political movement?”